I happened to be browsing and stumbled across this:
http://www.linux-magazine.com/Online/Blogs/Off-the-Beat-Bruce-Byfield-s-Blog...
In it, the journalist shows how the press kit of openSUSE is an example for all to follow.
Here is a ling to said press kit:
https://github.com/openSUSE/Press-Kit/zipball/12.3
Note that it is 37 MB.
Since the project was looking for testimonials, I post this so it might generate some new ideas.
Shalom