8 Mar
2016
8 Mar
'16
11:41 a.m.
On Tuesday 08 March 2016 03:32:42 Michele Calgaro wrote:
On 03/07/2016 08:37 PM, Thomas Maus wrote:
Why do we need a new logo? And even more, why do we need a new colour scheme?
We seem to be diving into design without asking those questions. The present
blue is very pleasant, and changing logo often loses what one had before.
Change for change's sake seems to me to be a Bad Thing.
The point of a trademark is to be instantly recognisable. The Bournemouth
football team's nickname is "the Cherries". The New Zealand rugby team
is "the All Blacks". My university has been known for several hundred years
by its colour. Could they usefully change their colour on a whim? Changes
of name, trademark etc. involve huge amounts of advertising to link the old
and the new.
The whole point of TDE is that it ISN'T new and glitzy and shiny. It's
functional. That is its raison d'être and its strength.
But anyway, why change? One has to have a very good reason for changing an
established brand. The British Post Office spent an enormous sum of money
changing its name to Consignia. It then had to spend an enormous sum of
money changing it back.
Tim has said that what we need, in order to expand, is money and developers.
I personally do not see how we are to get more developers and more money
without more users. But it is not up to me. I have specifically been asked
to stop proselytising for now, and have done so.
Killing the very identity and distinctiveness of TDE by "modernising" it, is
not, IMHO, likely to bring great rewards.
Lisi
Here my batch of draft "trefoil knot"
designs.
(Drafts -- meaning not necessarily ready for use, as all previous batches
too)
<snip>
Great stuff Thomas.
Treefoil_know_3TM looks gorgeous and 1TM looks good as well. 2TM is also to
consider. Probably you and E. would have to work out the colors, but to me
it looks a nice candidate.
Cheers
Michele